Proof Yeast: In a small bowl, stir together warm whole milk, active dry yeast, and sugar. Allow to sit until bubbly and frothy.

Mix Dough: In a large bowl, combine eggs and melted butter with the yeast mixture. Gradually add flour, sugar, and salt, mixing until a soft dough forms. Knead until smooth and elastic.

First Rise: Transfer dough to a greased bowl, cover, and let rise in a warm place until doubled in size, about 1 hour.

Prepare Strawberry Jam: Cook chopped strawberries, sugar, and lemon juice until thick, then stir in a cornstarch slurry to thicken. Refrigerate to cool.

Shape Rolls: Roll out dough into a rectangle, spread with cooled jam, cut into strips, and roll each strip tightly into spirals.

Second Rise: Place spirals in a greased pan, cover, and let rise for about 30 minutes until puffed.

Bake: Preheat oven to 350°F and bake rolls until golden brown, about 25-30 minutes.

Make Icing: Beat cream cheese, butter, and powdered sugar together. Add lemon zest and milk to achieve desired consistency.

Icing the Rolls: Drizzle icing over warm rolls and let set before serving.