Activate the yeast by warming milk and combining it with yeast and sugar; let sit until frothy.

Prepare dough by mixing activated yeast with butter, eggs, flour, sugar, and salt; knead until smooth.

Make blueberry jam by cooking blueberries, sugar, lemon juice, and cinnamon stick; thicken with cornstarch.

Spread filling on rolled-out dough and roll tightly, then cut into pieces.

Let rolls rise in a greased pan, then bake in a preheated oven until golden brown.

Frost warm rolls with cream cheese mixture and garnish with fresh blueberries.